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Relationship

Permission Marketing

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Getting Permission Traditionally, there are two main ways to get permission to contact someone: online, with web forms and squeeze pages; and offline, at the point of sale or through...

Sale Skills

SALES PLANNING

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Introduction. In the previous unit, we have understood about the sales force monitoring and performance evaluation. We have also looked at the advantages of team work and steps in creating...

Business

THE BUSINESS PLAN

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What is a business plan? A business plan is a document that outlines the key functional areas of a business, including operations, management, finance, and marketing.  It should serve as...

Internet Marketing

Internet Marketing

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The Internet has drastically changed the way that companies design their marketing strategies. Whereas marketing may have once been limited to a specific geographical area, the Internet has meant that...

Education

The Education of Little Tree

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Forrest Carter’s novel “The Education of Little Tree”, tells of a young boy and his adventures with his Native American grandparents. The main character, Little Tree, is about 5 years...

Tips

Risks are Opportunities

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Risks are Opportunities Risks are Opportunities Earlier, so it seems, the world was less dangerous. Today, more and more enterprises with innovative, complicated technologies and sensitive know-how work at an...

Relationship

The Development of Finance

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As long ago as 1930, Irving Fisher’s Separation Theoremprovided corporate management with a lifeline based on what is now termed Agency Theory. He acknowledged implicitly that whenever ownership is divorced...

Tips

Managing through Change

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Whatever business you are in, you know that change is the only thing that is constant. Your business has to change in order to grow, to meet new challenges, to...

Relationship

Understanding Semantic Noise

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Semantics, according to the Encarta English Dictionary, is the “study of meaning in language.” Semanticists also analyze the use of symbols and logic in language. Because effective communication depends on...